09.01.12
Great British oil
Rapeseed oil is winning over Brits’ hearts
1. Farringtons mellow yellow rapeseed oil (500ml / £4.73)
Brits are swapping from olive oil and more traditional cooking oils to
cold-pressed rapeseed oil in a bit to reduce their intake of saturated fat
while also supporting British produce.
Waitrose reports (today) that British rapeseed is the fastest growing oil
in its entire range.
Sales of rapeseed oil are up 26 per cent year on year - in volume. In comparison
olive oils are up 1.6 per cent.
Waitrose grocery buyer Carla Smith says, “Rapeseed oil is rising in
popularity for two reasons.
“Rapeseed oil is a healthier choice. It has half the saturated fat
of olive oil and contains a good balance of omega 3, 6 and 9 fatty acids.
We expect its popularity to increase further as consumers are kick-starting
the new year with healthy diets.
“All of our cold-pressed rapeseed suppliers are British, so opting
for rapeseed oil also appeals to consumers wanting to support British farmers.”
Rapeseed oil is ideal for roasting, stir-fries, marinades and dressings.
Waitrose stock several brands of Rapeseed oil including Farrington’s,
Goldenfields and Hillfarm.
The popularity of rapeseed oil has also been influenced by restaurants.
The new Jamie Oliver restaurant, Union Jacks, is using Farrington’s
rapeseed oil instead of olive oil, while Rivington Bar and Grill has pledged
to use just British rapeseed oil.
- Ends-
For product samples and further information please contact Amanda French
at ZPR on 020 7896 3404, or email amanda@z-pr.com