21.12.11
-Early season British daffodils on sale before Christmas at Waitrose-
Your eyes are not deceiving you. Daffodils long considered as one of the heralds of spring are hitting Waitrose branches early, so early they’re vying with Poinsettias for shelf space. Planted in late summer, daffodils are traditionally associated as a sign of spring.
The mild autumn weather has prompted the daffodils, grown in Cornwall, to flower early, which means they’ll be heading to Waitrose branches before Christmas.
Emma Coupe, buyer at Waitrose comments, “Over the last few weeks
the fields have started to flower, a good month earlier than usual but we’ve
had to wait until there were enough to bunch and send to our stores.”
Coupe continues, “This is the first time we have sold outdoor grown
daffodils before Christmas. Known as a symbol for unrequited love they will
sit alongside mistletoe and poinsettias and we’re expecting customers
to do a double take.”
The nine-stem bunch of daffodils will arrive into Waitrose shops on Wednesday
the 21st of December, priced at £1.99 per bunch.