06.07.10
Waitrose To Launch Chef Heston Blumenthal’s Product Range
Waitrose has been working with Heston Blumenthal to develop an exciting new range of products to be launched in October 2010.
Following a successful collaboration as a Waitrose ambassador, Heston Blumenthal has been working closely with an expert team from Waitrose, to bring his unique and creative approach to develop ‘Heston from Waitrose’.
Renowned for their quality and sourcing integrity, Waitrose have been working closely with Heston to create this bespoke range of products. Incorporating exciting combinations of ingredients, tastes and flavours, the new range will ensure that the special Heston touch is accessible to all Waitrose customers as part of their weekly shop.
Over 20 different products are in development at present and customers can expect to see a diverse range available to them in many areas across the store.
Among the products launching in October will be Vanilla Mayonnaise, Contrary to popular belief, vanilla isn’t actually sweet, it is a spice that we have come to associate with sweetness because it is usually used in desserts, but taken out of context, it actually provides a more savoury flavour. Flecked with vanilla seeds, this mayonnaise goes really well with asparagus, artichokes, smoked fish, cured meats and potatoes or Hestons, Tea Smoked Salmon. Waitrose has sourced sustainably farmed Scottish salmon, which is gently smoked over Lapsang Souchong tea. This subtly perfumed black tea is distinct from other teas because the leaves are smoked over pinewood fires giving it a smoky taste, which imparts a lovely flavour to the salmon. Also in the initial range will be Ponzu Dressing, Ponzu is a citrus-based Japanese dressing made with rice vinegar, mirin and konbu (a type of seaweed) finished with the Asian citrus fruits, yuzu and sudachi. Its eastern sweet and sour flavours make it a perfect sauce for smoked salmon and all smoked fish as well as lightly grilled fish and meat and salads of all kinds.
“It has been an exciting new opportunity working with Waitrose on this extensive range of products. We have had an enormous amount of fun developing the different products in the range and hope that it will offer a little something for everyone to taste and enjoy.” Commented Heston
The 'Heston from Waitrose' product range will include amongst others grocery, bakery and chilled foods, and will launch from October as part of the premium offer*2 of the Waitrose own label range.