23.06.10
THE CHEL-NETT EFFECT
- Cheryl Cole introduces her exclusive new hairspray to Superdrug’s
shelves -
Lady of the moment Cheryl Cole has added another accolade to add to her
burgeoning career of music, TV and products – queen of hairspray.
Cult hairspray brand Elnett from L’Oreal, created in 1960, has created a special edition hairspray in Cheryl’s honour. Since the launch of the hairspray in Superdrug stores earlier this June, the retailer has seen it fly off the shelves with one in five of every bottles of Elnett the special Cheryl version. Elnett is Superdrug’s best-selling hairspray with one sold every two minutes, and 15 per cent more bottles sold in 2010 than 2009.
Elnett has always been seen as one of the true beauty classic from yesteryear but Superdrug is delighted to offer this new Cheryl version.
Cheryl Cole said; “I've used it since I did dance competitions as a kid and the smell is so nostalgic. I genuinely swear by L'Oreal Elnett Hairspray.”
Megan Lindsay-Bush, Superdrug haircare buyer said; “We know Elnett is a top seller at Superdrug, a cult classic that has always been a customer favourite but this new product has really given our customers something to get excited about.
“Our customers love to get the celebrity look and who better than Cheryl Cole to help them achieve their dream. We’re planning to buy more stock of the hairspray as it has been flying off the shelves.”
Cheryl’s Elnett hairspray comes in three sizes;
Elnett Cheryt Cole 400ml, £5.79
Elnett Cheryl Cole, 200ml, £3.49
Elnett Cheryl Cole, 75ml, £2.19