22.06.10
FOOTIE BUTTY.
WAITROSE SELL FOOTIE BUTTY – A TASTY ELEVEN LAYER SANDWICH
Football is hungry work - even for the spectators. According to news reports*,
watching a World Cup match on TV can burn up to 740 calories. With this
in mind, the Clerkenwell (London) branch of Waitrose is making a special
sandwich for its World Cup watching shoppers and they’re calling it
The Football Club Sandwich.
Inspired by our boys it’s eleven carefully selected ingredients, chosen
to complement each other to deliver a taste sensation. Much to everyone’s
surprise, we’ve even included some green!
Football is a game of two halves not unlike a regular sandwich, but the
Waitrose Footie Butty is more than just a sandwich – it’s a
Football Club Sandwich.
Three slices of a white farmhouse sliced loaf, with a pre-match rub down
of butter and then packed with the tastiest line up in branch including
finest cooked meats and cheese sourced on home turf.
More creative than the expected four-four-two combination, it boasts three
varieties of succulent meat (beef, chicken and ham), three reliable salad
ingredients (tomato, onion and cucumber), the team joker in the form of
a sturdy Wensleydale. And we’re sticking with the greens – spinach,
rocket and watercress – there’s nothing limp about these greens.
Finally a spicy tomato chutney designed to bring out the best of the flavours.
And you won’t need a footballer’s salary to enjoy it –
it costs just £3.95 and is available in the Clerkenwell branch of
Waitrose from Tuesday 22nd June 2010.
Roxanne Bennett, Waitrose Sandwich Buyer comments, “We know that a
lot of our customers will be having a late lunch on Wednesday and so we
wanted to give them something that tastes as good as an England win.
Our choice of ingredients may be controversial and they’ll have the
pundits chattering over their half time oranges but at the end of the day
it’s my decision and I believe this is the best line up of sandwich
ingredients this World Cup has to offer.”
*The Sun, Thursday June 17, 2010