13.04.10
PEACOCKS AIMS TO BE NUMBER ONE VALUE - -FASHION RETAILER WITH LAUNCH OF
NEW WEBSITE
Peacocks further strengthens its aim to be the UK’s number one value
fashion retailer following major investment in a brand new website which
aims to offer customers an unrivalled online shopping experience.
The new website launches next week off the back of 90 per cent increase
in online sales (Jan 09 to Jan 10), will sell double the number of lines
as Peacocks’ former transactional site and offer improved functionality
and features to provide a more user friendly service for its current 200,000
visitors per week.
For the first time, Peacocks’ new website will carry ALL ranges for
women, men, kids and babies – double its former product offer –
and offer a simplified navigation process with refined searches, easier
product viewing and an effortless click through from product to check out.
There will be a greater focus on high fashion imagery, in line with Peacocks’
current position as the UK’s hottest value fashion retailer, offering
customers the latest looks at great value.
The new site will host a bespoke ‘Build The Look’ facility,
allowing customers to style a mannequin with their choice of Peacocks’
hottest new season fashion. This unique facility is currently exclusive
to women’s and men’s fashion with the hope of extending this
functionality to all ranges in the future.
The website is also set to carry the largest ever collection of Pearl Lowe
for Peacocks when this year’s first collection launches May 13th.
Tim Bettley, Peacocks' Managing Director said: “Our aim is for Peacocks
to be the UK’s number one value fashion retailer and ensure our online
shopping experience is as entertaining and user friendly as in our stores.
Since the launch of our online store two years ago our customers have shown
an increased confidence in shopping online. E-commerce is set to experience
further growth over the next decade which is why have made this major investment
in our new transactional site, carrying all product lines, and marking the
online launch of childrenswear and babywear.”
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