01.04.10


BRITS GO CHOCOLATE BROWN THIS EASTER
- fake tan sales rocket as wet weather and Easter holidays collide -

Thursday 1st April is set to be renamed Tanned Thursday as Superdrug sales show customers are getting set to tan up in suitably seasonal shades of chocolate before the bank holiday weekend.

The recent wet weather combined the spring break has seen the beauty retailer rush additional products out to store as customers snap up bronzers and tanners to give their skin a sun-kissed glow. Sales of tanning and bronzing products are up 20 per cent (YOY).

Sara Wolverson, Superdrug beauty director said: “The past week has seen a huge growth in sales in bronzing and fake tan products.

“Our customers love a bit of bronzer and at a time of year when it’s all about chocolate it shouldn’t be a surprise that they’re opting to enjoy Easter with a tanned glow.”

Superdrug’s tanning top ten:

1. Solait pink self tan applicator mitt
2. Rimmel sunshimmer instant tan medium matte
3. Ambre Solaire no streaks bronzer dry body mist
4. St Tropez tinted self tanning mousse 120m
5. Fake Bake beyond bronze self tanner
6. Sublime bronze tinted gel - medium
7. Fake Bake beyond bronze self tan spray
8. Sublime bronze body gel
9. Ambre Solaire no streaks bronzer dry body mist medium
10. Sally Hansen airbrush legs medium glow

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