20.01.10
- Must-Have For Keeping Warm Back In Stores -
The Slanket® Ref 22377 £29.99
As the big freeze makes Britons shiver, and the weathermen describe it as ‘'the worst continuous spell of severe weather in 20 years’, Lakeland has news to help its customers keep warm without turning up the heating - the best-selling Slanket® is back for 2010.
The unique sleeved blanket was a surprise Christmas must-have, outselling traditional throws by five to one, and sold out before the end of December last year. More stock has now arrived, and to meet the expected demand Lakeland has also introduced a ruby red version too, which will be available in its 44 stores nationwide, visit www.lakeland.co.uk for store locations.
The Slanket®, a soft fleecy blanket with sleeves is a huge trend in America, and has sold like hot cakes since it its UK launch in September last year. It can be used in all areas of the house and is particularly good for lounging on the sofa. The beauty is, unlike a conventional blanket, it allows you to use a laptop, read or eat whilst keeping all the heat in.
Wendy Miranda, Lakeland Customer Ambassador says, “Our buyers are always on the look out for new and innovative ideas to make life easier and more comfortable around the home. After the initial stock sold so quickly, we’re delighted that we’ve been able to source more Slankets®, and help our customers keep warm until the snow has melted.”
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