18.01.10

- YOU ARE BEING SERVED…AGAIN -


Selfridges re-creates Are You Being Served? in a one-off charity sale in honour of the late Wendy Richard MBE

Selfridges, the UK’s leading department store is to re-create Are You Being Served? as memorabilia belonging to the late Wendy Richard MBE is to be sold in aid of Lady Taveners charity.

“You Are Being Served Again” will be open for business at Selfridges, Oxford Street on January 19th 2010, selling designer clothing, shoes and bags belonging to the late Wendy Richard MBE. Proceeds from the sale will be donated to Lady Taveners charity, which provides young people with special needs a sporting chance.

For one morning only, Wendy’s show business friends including Natalie Cassidy, June Brown and Nicholas Smith - who played Mr Rumbold in Are You Being Served? - will help to sell the hundreds of designer outfits and accessories Wendy collected throughout her life from designers including Chanel, YSL and Gucci.

Wendy was best known for her role as the sexy Miss Brahms before going on to play the nation’s favourite soap personality, Pauline Fowler in EastEnders. She loved shopping and considered Selfridges her ‘corner shop’.

Sally Scott, Selfridges’ Director of Marketing said: “There are few television series that have stood the test of time as Are You Being Served?. Whilst Selfridges may be a little more modern than Grace Brothers we are looking forward to welcoming the characters, re-creating the set and raising monies for Lady Taveners.”

John Burns, Wendy Richard’s husband, said: “It will be great to see Wendy’s belongings at Selfridges in support of such a cause. I decided this would be a great way for Wendy to help The Lady Taverners. Wendy considered Selfridges her corner shop and would have been thrilled with the Are You Being Served? theme.”

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