29.11.09
PERFUME PULLING POWER
- Superdrug launches biggest ever cosmetics promotion -
Chanel No 5 is the perfume with the most pulling power, according to a new survey commissioned by fragrance retailer Superdrug.
Women wearing this seductive scent have had more luck with men than anyone else, securing more dates and boyfriends.
And one in ten women wearing Chanel fragrance have even met the man of their dreams when smelling of the feminine scent.
The second perfume most likely to nail a date is Be Delicious by DKNY, closely followed by Ghost. In fourth place comes Eternity for Women by Calvin Klein, and Hugo Woman by Hugo is the fifth most likely to pull a man.
Classique by Jean Paul Gaultier, Cool Water by Davidoff and Angel by Thierry Mugler are also amongst the top 10 sexiest scents.
Superdrug’s poll of 3,000 women shows that 85 per cent have been lucky enough to receive compliments from a bloke about their perfume. And two thirds claim a complete stranger has told them they smell nice.
The average woman credits their choice of perfume for helping to secure approximately six different dates. And they reckon they have slept with four different men while wearing their favourite fragrance.
A quarter of women say a man they don’t know has asked them out after commenting on their perfume, and 82 per cent think wearing perfume is essential when going out on a date.
More than half of those polled believe it is important for women to have a trademark scent, and 37 per cent always buy the same perfume.
Steve Jebson, Commercial Director of Superdrug said: “Fragrance has always been recognised as a real mood maker and women use it to add another dimension to their look and create mystique. This research underlines that to the majority of women the right fragrance can make or break their evening out.
“A whopping eighty per cent of women say that receiving fragrance as a gift is romantic which is heartening to the men who are already panicking about finding the perfect present for their girlfriend this Christmas.
“Last Christmas our stores sold over 300,000 bottles of fragrance on Christmas Eve and this research proves that for last minute buys you can’t go wrong with a dash into Superdrug to pick up a great value perfume or gift set.
“But, if you’re the jealous type and she wears one of the scents on the Perfume Pulling Power list just make sure that she only wears it when you’re out together.”
The survey shows that 57 per cent of women are sure fragrances help them attract men when they’re out on the town, and 22 per cent have perfumes they only wear when they go out looking for a date.
Six in ten women say a man has asked them what perfume they wear – but 12 per cent have also been unfortunate enough to be told their fragrance smells horrible.
TOP 20 PERFUMES WITH PULLING POWER
1. Chanel No 5 by Chanel
2. Be Delicious by DKNY
3. Ghost by Ghost
4. Eternity for Women by Calvin Klein
5. Hugo Woman by Hugo
6. Classique by Jean Paul Gaultier
7. Cool Water by Davidoff
8. Angel by Thierry Mugler
9. Anais Anais by Cacharel
10. Obsession by Calvin Klein
11. Touch of Pink by Lacoste
12. DKNY Delicious Night
13. Miss Dior Cherie by Christian Dior
14. 212 Sexy for Women by Carolina Herrera
15. Diamonds by Emporio Armani
16. Cerutti by 1881
17. Classic She by Emporio Armani
18. Daisy by Marc Jacobs
19. Pure Poison for Women by Christian Dior
20. Prada by Prada
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