03.11.09
PEARL LOWE FOR PEACOCKS SELLS OUT IN 30 MINUTES!
“Pearl Lowe for Peacocks” £35 to £40, exclusively at Peacocks
It only took 30 minutes for Pearl Lowe’s collection of party dresses to sell out, after the collection went live on Peacocks’ website at 9am yesterday.
Customers were waiting for the clock to strike 9am to press the button on Pearl’s coveted dress collection, (retailing at £35 to £40) and offering recessionistas designer dresses at unrivalled value.
Pearl’s signature red lace tea dress £35 sold out online within 30 minutes of going live, as seen on celebrities including Natalie Imbruglia and Pearl’s daughter Daisy Lowe.
Pearl Lowe for Peacocks is a celebration of retro glamour, with Pearl seeking inspiration from Bowie’s iconic ‘Hunky Dory’ album. All dresses are available in sizes 8 to 16.
Pearl Lowe said: “Designing my collection for Peacocks has been a bit of a dream. I’ve taken inspiration from the things I love, classic vintage shapes, intricate detail, lace and wonderful textiles. I’m very proud of the designs and I’m so excited to finally see the finished product in stores. It was important from the start that my designs were accessible and everything is under £40.”
Daisy Lowe said: “Ever since I was a little girl I’ve dressed up in my mum’s clothes. She’s my style icon and her new designs capture her spirit and style. It’s great that everyone will have the chance to plunder mum’s wardrobe this Christmas.”
Jane Hotz, Peacocks’ Womenswear Buying Director said: “We’re thrilled to be able to translate Pearl’s vintage designs for our customers. Pearl is a style icon and it’s been an inspiration turning her designs into a reality. We’re delighted at the response to Pearl’s collection and hope customers enjoy wearing the designer party dresses at great value.”
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