02.11.09

POSH GOES SOFT
- Superdrug predicts a stampede for the Becks Bob -



As Victoria Beckham unveils her new softer tousled feminine bob hair stylists across the country brace themselves for the onslaught of Posh-a-likes wanting to capture this new look.

When Posh changes her hairstyle it’s not just hairdressers who see an immediate effect – Superdrug’s hair experts are expecting customers previously wedded to their hair straighteners to embrace this new relaxed look.

Megan Lindsay Bush, senior hair care buyer for Superdrug comments: “There are only a handful of celebrities who can change the buying patterns of our customers overnight and Victoria is at the top of the list.

“This new feminine bob is her most flattering hair style yet and something that our customers will be looking to copy.  Posh looks relaxed and comfortable for a change, and we predict this hairstyle is going to be the style of the season.”

The products which Superdrug will be ordering additional supplies of to get the look include GOSH fibre’holic texturising cream (£4.39) and SAMY Volume boosting shampoo and conditioner (£4.39 each).

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