21.10.09
“PAYtriotism”
RISE IN PATRIOTISM JACKS UP SALES OF BRITISH THEMED PRODUCTS BY 50 PER CENT
AT SELFRIDGES
Jan Constantine cushion £70, Union Jack Barbour £499, Lulu Guinness
Lip clutch £450, exclusively at Selfridges
Brit mania is on the rise, as Selfridges, the UK’s leading department
store celebrates a patriotic 50 per cent increase in sales of Union Jack
products across stores nationwide.
In the past two weeks, sales of Jan Constantine Union Jack cushions have
increased by 47 per cent, the Union Jack bauble is a best seller in Selfridges’
Panto themed Christmas shop with a 30 per cent uplift (year on year) and
Union Jack patterned tights by Jonathan Aston sold out within a week of
launching in Selfridges hosiery department.
In support of the current wave of ‘PAYtriotism’ sweeping the
UK, Selfridges has collaborated with iconic British outerwear brand, Barbour,
to produce a limited edition Union Jack Barbour coat, which will go on sale
later this month priced at £499
Union Jack best sellers at Selfridges:
• Union Jack bauble £7.95
• Jan Constantine ‘God Save The Queen’ cushion £70
• Half Moon Bay Union Jack mug £8
• Union Jack tights by Jonathan Aston £12
• London Madness highlighter powder £52 by Chanel
• Union Jack Toy Watch £120
• Freedom and Discipline face moisturizer by Steam Cream £10
• Lulu Guiness clutch £450
Anne Pitcher, Selfridges’ Buying and Merchandising Director said:
"We’ve seen a rise in popularity of British inspired products
in the run up to Christmas. Our Union Jack bauble is the number one best
selling Christmas decoration and sales of Union Jack themed homeware have
doubled in the last month, proving that customers really are flying the
Paytriotic flag this season.”
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