11.10.09
PEARL LOWE DESIGNS EXCLUSIVE CHRISTMAS PARTY DRESS COLLECTION FOR PEACOCKS
“Pearl Lowe for Peacocks” £35 to £40, exclusively
at Peacocks
Peacocks, the UK’s hottest value fashion retailer announces its collaboration
with designer Pearl Lowe who has designed a collection of party dresses
for Christmas 2009, modelled by her daughter Daisy Lowe.
The collection of five Christmas party dresses will land in selected Peacocks stores nationwide November 2nd, retailing for £35 to £40 and available in sizes 8 to 16.
Pearl Lowe for Peacocks is a celebration of retro glamour, with Pearl seeking inspiration from Bowie’s iconic ‘Hunky Dory’ album.
Pearl’s daughter Daisy Lowe will be modelling her mum’s collection, photographed by Tim Bret Day.
Pearl Lowe said: “Designing my collection for Peacocks has been a bit of a dream. I’ve taken inspiration from the things I love, classic vintage shapes, intricate detail, lace and wonderful textiles. I’m very proud of the designs and can’t wait to see them on the high street. It was important from the start that my designs were accessible and everything is under £40.”
Daisy Lowe said: “Ever since I was a little girl I’ve dressed up in my mum’s clothes. She’s my style icon and her new designs capture her spirit and style. It’s great that everyone will have the chance to plunder mum’s wardrobe this Christmas.”
Jane Hotz, Peacocks’ Womenswear Buying Director said: “We’re thrilled to be able to translate Pearl’s vintage designs for our customers. Pearl is a style icon and it’s been an inspiration turning her designs into a reality. We hope customers enjoy wearing designer party dresses at great value.”
Download press release as a PDF