12.08.09
INTRODUCING THE £1 SKIN CARE RANGE
- NEW Superdrug credit crunch Essentials skin care collection -
On 19th August Superdrug launches a new facial skin care collection with a price of just £1 per item. The Skin Essentials range is a credit crunch collection offering simple skin care, including variants for sensitive skin.
Customers can choose either Camomile or Fragrance Free formulations, and products which have been designed to offer straightforward skin care in straightforward packaging. The ranges have been created for those customers taking a back to basics approach to beauty and skin care, wanting honest good value products that will leave skin refreshed and moisturised at a great price – but don’t promise the earth.
Joanna Hutton, Superdrug skin care buyer said: “Women are getting savvier in their skin care shopping. Using the correct skin care doesn’t have to mean spending hundreds of pounds on the latest technology. When women spend over £100 on a moisturiser up to £20 of that price can be attributed to the fancy packaging, celebrity advertising campaign and golden lids – in these thrift conscious times we think it’s far chicer to spend money where it matters, on the product.
“It is a fact that dermatologists agree that using high factor sun protection on the face everyday and an inexpensive daily moisturiser will help slow down ageing of the skin more effectively than simply spending a fortune on lotions and potions.”
It is estimated that British consumers will spend over £700m on facial skin care this year, with 59 per cent of that being spent on moisturiser.
Superdrug £1 skin care collection
Camomile cleanser; contains soothing camomile extract which will leave skin
feeling soft and clean. The gentle formulation is ideal for removing dirt
and make-up without drying out skin.
Camomile eye make-up remover; gentle and effective eye make-up remover containing
soothing camomile extract suitable for all skin types. The caring formula
will leave the delicate eye area feeling soft and clean
Camomile face wash; a gentle facial wash containing soothing camomile extract
which will effectively remove make-up and dirt, leaving skin feeling smooth,
clean and refreshed
Camomile moisture cream; silky moisturising cream with soothing camomile
extract specially formulated to help hydrate skin and leave it feeling soft
and supple
Camomile toner; contains soothing camomile extract and has been specially
formulated to tone and refresh the skin without dryness.
Fragrance free cleanser; ideal for removing dirt and make-up from sensitive
skin. The gentle formulation will leave skin feeling soft and clean
Fragrance free eye make-up remover; gentle and effective fragrance free
eye make-up remover suitable for sensitive skin
Fragrance free face wash; a mild, fragrance free facial wash to gently remove
make-up and dirt, leaving skin feeling smooth, clean and refreshed
Fragrance free moisture cream; a fragrance free silky moisturising cream
specially formulated to help hydrate sensitive skin and leave it feeling
soft and supple
Fragrance free toner; specially formulated to tone and refresh sensitive
skin. The mild formulation will remove the last traces of make-up and cleanser,
leaving skin feeling fresh and clean
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