16.07.09
BRITAIN BRACED FOR A CRACKING CHRISTMAS
Selfridges honors British Pantomime as its theme for Christmas 2009
Alexander McQueen Dame dress £16,000, exclusively at Selfridges
As the nation basks in the hottest July on record, Selfridges, the UK’s leading department store looks ahead to winter, adding a touch of slapstick humour to Britain with the launch of its Panto themed Christmas collection.
‘A Cracking Christmas’, unveiled today at the retailer’s Oxford Street store is themed on British Pantomime, some 200 years after Cinderella – Britain’s oldest Panto - was first performed at Theatre Royal, Drury Lane.
Selfridges’ buyers and trendsetters have collaborated with iconic British designers Alexander McQueen and Vivienne Westwood who have each created an exclusive Dame dress in celebration of this British theatrical phenomenon.
The dresses will sell for £16,000 each and spearhead an exclusive Pantomime themed collection spanning fashion, beauty, food and home at Selfridges’ stores in Birmingham, London and Manchester.
Fairy godmothers will be available in store to explain the meaning of British Pantomime to overseas customers.
‘A Cracking Christmas’ highlights include:
– Exclusive: Alexander McQueen dame dress £16,000
– Exclusive: Cinderella real glass slipper £1,165 by Maison
Martin Margiela
– Exclusive: John Smedley bloomers £100, granddad shirt £110
and scarf £70
– Exclusive: Shu Uemura Snow White lashes £25
– Exclusive: Chocolate magic beanstalk (1m high!) £1,000 by
Lick The Spoon
– Exclusive: Peter Pan anti-aging night cream for men, for the boy
who won’t grow up £15
– Exclusive: Sleeping Beauty transforming night cream for happy ever
after skin £15
Anne Pitcher, Selfridges’ Buying & Merchandising Director says,
“Christmas is a time to celebrate, entertain and enjoy. We’re
looking forward to adding a touch of British humour to customers with our
exclusive collection of witty Panto themed products.”
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