09.07.09



Home For Christmas

Staying in has become the new going out this year, and that looks set to continue right up until the festive season. Lakeland, the creative kitchenware retailer, presents its brand new collections for autumn and Christmas 2009 on this theme, and predicts two major trends for the rest of the year – ‘Home-cooked Autumnal Comforts’, making the most of the glut of seasonal and home-grown produce, and ‘Home for Christmas’, for the return to a magical, truly traditional Christmas.

Lakeland is seeing more and more customers making their own gifts, cooking more of their own food, and turning back the clock for gift inspiration. What better seasonal offering than a lovingly hand-baked fruit cake; rich, buttery mince pies; or delicate, hand-crafted chocolates, thoughtfully presented in a glittering gift bag? They have the kitchen kit to meet all your baking needs this winter, with the value-for-money we’ve come to expect from them, and, of course, their famous, ‘no-quibble’ guarantee.

Sales of Lakeland’s professional-quality cook and bakeware continue to rise, but with the modern, innovative twist we’ve come to expect from the home of creative kitchenware. The brand new range of Tri-Ply pans, with catering-quality good looks, has a revolutionary aluminium layer which provides the most even cooking possible, whilst the Cuisinart Soup Maker combines the homely act of soup-making with cutting-edge technology to actually heat the soup as you blend the ingredients!

Lakeland has a range of traditional-style hampers, packed full of modern, exciting flavours, and perfect for tucking into around a roaring fire. What about a trio of Mrs Bridges Chutneys in quirky combinations like beetroot and orange; the intriguing Honey Oatie Flips in the St Kew Raspberry Pickers Basket; or for the ultimate in retro chic, a vintage-look London double-decker bus filled with traditionally-baked biscuits?

Decking the halls is a huge part of Christmas prep, and Lakeland’s range of festive lighting will transform your home this season: traditional-style fairy lights whose battery-powered units mean they can be displayed anywhere around the house or garden; twinkling stars leading guests to your front door, clip-on candles for the tree, or LED tealights, gently flickering on the mantelpiece, will all add seasonal sparkle. Bring home a scene from the nativity with the 12-piece Olive Wood Nativity Set. Each piece is individually and lovingly hand-crafted and is sure to be handed down through generations. Or involve the little ones in a traditional advent countdown... the Wooden Advent Train has a wonderfully nostalgic appeal that captures the true magic of Christmas. And we can’t think of a pair of guests who’ll be more welcome this season than the irresistibly cute Dancer and Prancer – they make the most dapper decorations with their co-ordinating bow and scarf!

Famous for innovation, Lakeland has combined this with a nostalgic feel to bring us gifts for the kids including Boogie Bear – more groovy than grizzly, he’s a teddy who’s also possibly the cutest MP3 speaker system around! The theme of making-your-own extends into their gift range too, with the return of the Knitting Doll, a much-loved item from Christmases past; and for those with time on their hands, how about a Build-Your-Own Clock Kit – a quirky kit which will really make them tick! The return of Space Balloons and Glowbangles will set parties off with a bang, as will traditional crackers filled with modern alternatives to the usual keyring and bottle opener – how about balloon modelling or even a game of bingo this year?

Wendy Miranda, Lakeland’s Customer Ambassador, says of their brand new seasonal range: ‘We’re seeing more people turning back to home-cooking this year as they realise how much they can achieve in their own kitchens. Our customers want to show off their skills to friends and family and still have plenty of time to enjoy the festive season and make the most of their homes this Christmas.’

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