12.06.09

ONE STEP TO SUN SAFETY
- introducing SOLAIT ONE Application -

SOLAIT is Superdrug’s best selling sun protection range, selling in excess of a million bottles each year. The range is packed with the latest formulations and packaging innovations including trigger sprays, sticks, clear sprays and anti-ageing face protection. This summer the collection will launch SOLAIT One Application to make being safe in the sun easier than ever.

SOLAIT One application will last for up to six hours of normal use making this sun lotion the perfect choice for children or those enjoying active days in the sun.

Allow the cream to dry for 20 minutes before heading out into the sun to ensure the lotion has been absorbed by the skin. The water resistant formula allows for 40 minutes of water exposure in the six hours – and the lotion should be reapplied generously if more time is spent in the water. The lotion contains Aquarich® to help provide deep and long-lasting skin hydration and effectively protects against UVA (ageing) and UVB (burning) rays of the sun. Made with a Photostable and dermatogically approved formula the lotion has a five star UVA rating.

SOLAIT One Application is also available in a special children’s formula which has been developed especially for a child’s more sensitive skin. The range will be available at all Superdrug stores across the country from June 2009 at £13.97 per 200ml bottle.

SOLAIT One Application Kid’s SPF50+ Very High Protection
SOLAIT One Application Kid’s SPF30 High Protection
SOLAIT One Application SPF30 High Protection
SOLAIT One Application SPF15 Medium Protection

This summer to make being safe in the sun easy on the pocket, Superdrug will offer all SOLAIT sun protection on a Buy-One-Get-One-Free special offer all summer long (until 1st September 2009). A flat pricing policy ensures that customers are not penalized for choosing higher protection products which are traditionally more expensive - whether you choose a SPF15 or SPF50+ lotion the price is the same.

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