08.04.09
B&Q LAUNCHES £5 MILLION EASTER PRICE INVESTMENT
B&Q, the UK’s leading home improvement and garden centre retailer,
announces that it will discount 1,000s of products from tomorrow (9 April
2009) to help customers beat the effects of the credit crunch this Easter.
Prices will be dropped by 15 per cent on key categories and it will save
shoppers over £5 million over the next fortnight. The discounts are
across the store and available in all 331 B&Q stores and online at www.diy.com.
It means customers will be able to pick-up DIY and garden products at super-low
prices and save hundreds of pounds on kitchens and bathrooms.
This time of year is key for DIY retailers, it’s their Christmas and
B&Q DIY hungry shoppers will be able to take advantage of deep price
cuts. B&Q last week launched an aggressive price campaign that promises
to beat any price, any day of the week, even when rival retailers are offering
discounts.
This year has already seen the Spring sunshine drive unprecedented levels
of spend in the garden as Britons have been turning to GIY (Green-It-Yourself)
as well as DIY. Recent weeks have seen sales of greenhouses up over 150
per cent and grow your own seed sales up 127 per cent. This weekend, shoppers
will be able to take full advantage of the seasonal sales.
Example price discounts:
• Beech Style Take-Away Kitchen (eight unit example)
WAS £811.50 NOW £709.65 SAVE £101.85
• Karcher K3.65 Jubilee Pressure Washer
WAS £235.50 NOW £199.94 SAVE £35.56
• Overlap Apex Shed (H1.98 x W1.17 x D1.82m)
WAS £109 NOW £92.11 SAVE £16.89
• Bosch IXO III Screwdriver
WAS £34.98 NOW £29.56 SAVE £5.42
• Montreal Electric Fire Suite
WAS £150 NOW £127.35 SAVE £22.65
• B&Q Ladder Towel Warmer (Chrome)
WAS £99.98 NOW £84.48 SAVE £15.50
• Triton Trance 9.5 Shower Control
WAS £159 NOW £135 SAVE £24
• Cirque Basin Mixer Bathroom Tap
WAS £129 NOW £109.64 SAVE £19.36
• Crown Standard Colour Emulsion 2.5L
WAS £15.98 NOW £13.58 SAVE £2.40
Euan Sutherland, CEO at B&Q, says: “This is a genuine investment
in reducing our prices at a time when home improvement is at the top of
the agenda. It’s no secret that times are tough and we know that homeowners
are having to count every single penny at the moment. Our customers know
they can rely on our price promise and the good news is we are cutting prices
to stay even further ahead of the competition.”
The retailer has also launched a new multi-million brand advertising campaign
starring 15 of the company’s store staff. The 60 second TV ad is running
throughout April and is supported by five 20 second ads as well as national
and regional press ads.
Download press release as a PDF