20.01.09
SUPERDRUG PLANS TO SAVE SHOPPERS
WITH LAUNCH OF ‘SUPERPRICES’ COMMITMENT
-saving customers £36m a year with new price cuts -
Superdrug this week announces a new commitment to help customers save pounds off their everyday health and beauty needs. From Wednesday (21st January) Superdrug will rebrand all 900+ stores with new branding Superprices, we’ll SAVE you.
Superprices, which launches this Wednesday (21st January), has been designed to offer market beating price cuts on the company’s best selling lines.
The company estimates that it will save customers in excess of over £3m every month this year on these Superprices products alone - selling one million of each of these lines.
• Lynx body-sprays, anti-perspirants and shower gels for £1.49
each (usually £1.88 to £2.79)
• Pantene shampoo and conditioner (200ml) 99p each (usually £1.79)
• Always Ultra at 99p each (usually £1.45 to £1.59)
• Radox herbal bath, shower and hand-wash, 99p each (usually £1.66)
• Impulse body sprays, 99p each (usually £1.89)
The Superprices banner will also see a raft of other price promotions and deals across every area of the store.
Jeremy Seigal, CEO AS Watson Health & Beauty (UK) which owns Superdrug said: “Superdrug has been the best value health and beauty retailer on the high street for over 40 years. Our new Superprices campaign aims to offer our customers significant savings on their favourite products.”
Download press release as a PDF