24.11.08
TASTING YOUR BACON (chocolate bar!)
Bacon chocolate bar sizzles into a chocolate phenomenon at Selfridges
Mo’s Bacon Bar by Vosges, £5.99, exclusive to Selfridges
Selfridges, home to the UK’s largest confectionery hall has launched a chocolate bar that combines the nation’s two favourite foods – bacon and chocolate – in what is set to be this year’s surprise best selling chocolate treat in the run up to Christmas.
‘Mo’s Bacon Bar’ by innovative American chocolate brand Vosges sold out within 48 hours of hitting Selfridges’ stores nationwide. This cult British treat costs £5.99 (3oz bar) and contains the unlikely-yet-surprisingly-tasty combination of Applewood smoked bacon, smoked salt and milk chocolate.
Exclusive to Selfridges’ stores nationwide, Vosges’ Gourmet chocolate collection features a range of 19 chocolate bars, each infused with a different exotic spice or cult flavour from around the world.
Other flavours in Vosges’ Gourmet chocolate collection include:
• ‘Black Pearl’ containing ginger wasabi and black sesame
seeds
• ‘Oaxaca’ containing guagallo and chillis
• ‘Naga’ chocolate bar containing sweet Indian curry and
coconut
• ‘Organic Enchanted Mushroom’ containing (you guessed
it)…mushrooms!
Selfridges has experienced a 35 per cent increase in sales of luxury, innovative chocolate brands in the run up to Christmas, as customers seek comfort in what has been termed the ‘credit munch’, indulging in affordable luxuries such as chocolate and other sweet treats. The retailer currently sells over 60,000 premium chocolate products each week from over 40 different chocolate brands, with prices ranging from £1.99 to £79.99.
Selfridges’ Director of Food and Restaurants Ewan Venters says: “Chocolate producers are becoming increasingly more innovative in the products they are creating. The brilliant formation of bacon and chocolate sounds like a strange combination, but the execution is fantastic and customers are fascinated to experience two of Britain’s favourite foods combined in this unique culinary collaboration.”
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