03.01.08
Lovers Unite for Valentine’s Marmite
It’s a case of opposites attract this Valentine’s Day, as Marmite
and Champagne have been brought together to create the ultimate limited
edition Valentine’s gift; ‘Lovers’ Marmite’. Launching
at Selfridges on 7th January, 2008, ‘Lovers’ Marmite’
blends the famously unique taste of the nation’s most loved and hated
spread with a hint of Champagne to create an unforgettable taste sensation
for your loved one (see notes to Editor for tasting notes).
An antidote to cheesy Valentine’s cards, the jar has a specially designed label with space to write the name of your Marmite lover on the back. Let the jars do the talking, with the message ‘I love you’ emblazoned across the luxurious golden label. Whether sending anonymously or as a gift to your loved one, it stands out from the crowd.
Get in the mood for love with ‘Lovers’ Marmite’ this Valentine’s Day. Show your loved one how much you adore them by spreading it onto heart shaped toasts, for an unforgettable breakfast in bed. Or to really get into the spirit, treat your lover to Marmite kisses, and experience a new way to enjoy the unique taste of limited edition ‘Lovers’ Marmite’.
To create this innovative blend, the makers of Marmite have used a special recipe; adding Champagne to their famous spread, to give a subtle champagne scent and flavour. With only 600,000 jars being created, ‘Lovers’ Marmite’ is set to fly off the shelves. Trend-setters and fashionistas can pick up a jar exclusively from Selfridges from early January before it goes on sale nationwide.
The limited edition 250g jars of ‘Lovers’ Marmite’ costs around £2.99 and will be on-shelf in Selfridges from 7th January.