27.11.07
THE TOY IS NOT ENOUGH!
Selfridges’ grotto reveals the secret of what kids are really asking
Santa for this Christmas
Selfridges’ grotto, Oxford Street, London
As the adult world’s festive shopping lists rise to a new level of
uber luxury, Selfridges’ Oxford Street grotto reveals, in contrast,
many children are ditching posh toys and expensive gadgets in favour of
a more fantasy inspired gift list this Christmas.
More than 20,000 children have passed through the grotto’s doors since
its launch on November 17th, boarding the Santa Express, through a magical
winter wonderland to see Father Christmas, the one man in the world who
can make their Christmas wishes come true. The grotto is free to all customers,
however those booking on line pay a small on line fee of £3 (for a
party of up to four people), with all proceeds going to Selfridges’
charity of choice, Make A Wish Foundation.
It would appear some British kidsare turning their back on a toy market
bursting with a plethora of transformers, idolesque dolls and mind blowing
technology, and asking Santa for a more mystical themed wish list for Christmas
2007.
SELFRIDGES’ TOP TEN CHRISTMAS WISHES FOR SANTA:
1. to be a superhero
2. to be able to fly
3. to fly to the moon on a space ship
4. to meet Justin Timberlake
5. to do magic
6. to be able to see in the dark so I’m not scared in the night
7. to make my hair curly (even though one nine year old from Slough stated,
she ate ALL her crusts!)
8. to be a princess
9. to be able to talk to animals
10. to have a pet elephant
Sally Scott, Marketing Director says, “The grotto is the most charming
ingredient in our Christmas service offer and these special wishes from
children who've visited are a joy. We are pleased to be supporting the Make
A Wish Foundation and are thrilled that our grotto has played a part in
helping the charity give even more of a magical help to the kids who really
need it this Christmas.”