15.11.07
Selfridges launches the UK’s first 100% charity Christmas card
Selfridges’ 100% charity Christmas card £6.50 (pack of 10)
Selfridges, in partnership with card publisher Almanac, is proud to launch
Britain’s first 100% charity Christmas card.
The card, featuring an endearing image of a panda rolling in the snow, will
launch at Selfridges’ stores in London, Birmingham and Manchester
on Monday 19th November. Designed by Almanac, it will retail for £6.50
(for a pack of 10), with the whole retail price being donated to The Make
A Wish Foundation, Selfridges’ nominated Christmas charity for 2008.
The UK-based Make A Wish Foundation grants magical wishes to children and
young people fighting life-threatening illnesses. The charity has granted
over 4,500 wishes since its launch in 1986 and is aiming to grant 21 wishes
a week by the year 2010.
Selfridges’ charity Christmas card department is selling over 130
designs supporting over 20 charities, with a contribution of at least 10%
of the retail value going to the charity on each pack.
Kit Li Perry, Selfridges Head of Home says, "We want to do something
really special to support Make A Wish so we hope this 100% card will be
a huge success and help the charity to give even more of their magical help
to the kids who really need it this Christmas."