Superdrug has announced its entry into the dental market with in-store
teeth whitening, breath freshening and hygienist treatments costing from
£35 to £350.
The services, being launched in three stores (first store from 3rd August, followed by two stores from 27th August), are being launched in conjunction with the dental professionals at SmileStore.
All services are carried out in one of Superdrug’s fully equipped consultation rooms by a member of a qualified team. The dental services will be available in three stores, London Kensington High Street, Milton Keynes and Brighton.
Jeff Wemyss, Superdrug Trading Director said: “We’re delighted to be offering our customers the latest home whitening and dental services on the high street.
“We don’t expect customers to stop going to their usual dentist, but to use our services as an addition to their normal dental routine. We see our role as adding a little sparkle and shine to customers who want a convenient and good value alternative to ‘designer’ cosmetic dentistry clinics.”
Services offered:
Stain Removal
A gentle, natural spray is used to remove unsightly stains caused by coffee,
tea, red wine and cigarettes. The teeth are then polished to give them a
smooth and lustrous finish. The process takes 15 to 20 minutes and costs
£35.
Simple clean and polish
This therapy offers a polish and floss by the hygienist leaving the mouth
feeling fresh and clean. For a small additional charge the tongue can be
cleaned too for fresher breath. The process takes 25 to 30 minutes and costs
£45.
Full mouth freshener
The bacteria in the mouth can cause a furry feeling, making gums sore. This
therapy will remove the film of bacteria, any deposits above the gum line
and unsightly stains. The tongue coating will be gently removed leaving
a fresh feeling. The treatment concludes with a teeth cleaning masterclass.
The process takes 35 to 40 minutes and costs £50.
Full mouth and gum examination
95 per cent of the population suffers from some form of gum disease throughout
their lives. Using simple diagnostic examinations the hygienist will be
able to advise if you are suffering from gum disease and also offer advice
on how to control it. Further appointments may be required and it may be
suggested that customers visit a dentist. The process takes 35 to 40 minutes
and costs £60.
Professional Teeth Whitening:
In-store whitening
Using the latest technology, the team can whiten teeth by anything up to
ten shades lighter in just over an hour. The process takes approximately
80 minutes and costs £350.
Home version of in-store whitening
Using the same technique as our in-store tooth whitening system, customers
can carry out the procedure in the comfort of their own home. The system
costs £290.
Home whitening using mouth trays
This home technique takes slightly longer than the other treatments but
the results will be just as good. The process requires 20 minutes in-store
followed by a two week home programme and costs £250.
Mouth-guards
Taking impressions of existing teeth ensures a customer’s mouth-guard
fits perfectly to the teeth for ease and comfort of wear. Each mouth-guard
is tailored to an individual’s sport or activity. The process takes
20 minutes and costs from £40.