02.06.07
SUPERDRUG LAUNCHES A NEW WAVE OF CHARITY WRISTBANDS
Introducing the hottest way to stay cool in the sun!
It’s official: The charity wristband is back! Hollywood’s hottest
starlet is sporting the must have accessory of the summer.
To help raise the profile of skin awareness Superdrug has launched a new
wristband with the proceeds going to The Institute of Cancer Research. This is the wristband with the difference, Not only does wearing the band
promote Skin Awareness and support the charity it is also has a direct impact
on the wearer:
The bands are specially designed to change colour when out in the sun as a reminder to the wearer to apply sunscreen and cover up.
Mischa Barton is fronting the campaign for summer 2007 which aims to help raise awareness of the importance of being SAFE in the sun this summer. Superdrug is working in partnership with The Institute of Cancer Research's SAFE campaign promoting skin awareness for everyone.
Mischa said; “I feel very strongly about supporting the Institute of Cancer Research's SAFE Campaign. I spend a lot of my life in the sun and know how important it is to be sun aware and protect your skin. I hope that my support of Superdrug’s important campaign will ensure everyone stays safe in the sun this summer whether at home, on holiday or even on the beaches of California.”
Since the campaign began Superdrug has raised over £175,000 for the campaign and sales of children’s high protection sun lotion have increased almost five fold, as the SAFE message hits home to British parents.