30.05.07
CHRISTMAS ARRIVES 225 DAYS EARLY AT SELFRIDGES!
Marc Jacobs Bejewelled ‘Robert’ bag £4,950
The country’s first daffodils appeared in February, blossoms bloomed
in March, we had a heat wave in April and Selfridges’ Christmas product
is about to hit stores in May!
With a store Christmas theme of ‘Bejewelled’ already confirmed,
jewel encrusted exclusive product is already landing in stores. Selfridges
has taken this step to launch Christmas in May after previous years’
sales have shown that overseas visitors, especially those from the Middle
East, are thinking about Christmas earlier and earlier.
To celebrate its festive jewel encrusted season, Selfridges has commissioned
the world’s leading designers to customise next season’s fashion,
beauty, home and food must-have products in its Bejewelled theme, from leading
brands including Christian Louboutin, Chloe and Gucci.
A Marc Jacobs gem encrusted ‘Robert’ bag £4,950 will be
the first globally exclusive Christmas product to land in Selfridges’
Oxford Street store, due to hit the shop floor over May Bank Holiday.
Anne Pitcher, Buying and Merchandising Director, Selfridges said: “When
we started to pull together the Bejewelled collection we realised that we
didn’t want to wait until Christmas. There are some lines which will
look as great on the beach as they will on the ski slopes. Our customers,
especially those from overseas, are thinking about Christmas earlier every
year. We recognise that some people may be able to visit the store just
once a year and we want to give as many people as possible the opportunity
to see our exclusive Bejewelled products.”