08.05.07
SUPERDRUG LAUNCHES THE NEW PRINCE’S TRUST COLLECTION
Introducing the follow-up design to the phenomenally successful Superdrug
Prince’s Trust Charity It bag
Today, Tuesday 8th May 2007, Superdrug launches its latest charity fundraising collection for The Prince’s Trust. Zoe Ball, TV presenter and Prince’s Trust ambassador launched the collection at Superdrug’s store on Kensington High Street, London.
In 2006 the first charity bag sold in Superdrug in aid of The Prince’s Trust (designed by Dead on Arrival) raised over £100,000. The new fundraising collection has been designed by top fashion designer Walé Adeyemi, who is himself a Prince’s Trust ambassador.
Zoe Ball, Prince’s Trust ambassador said: “I’m delighted to support the launch of this new collection. Living in Brighton I’m a great fan of flip flops, but looking at today’s weather I think I may buy the fundraising umbrella instead.”
The original Prince’s Trust bag was one of the hot bags of last year, being toted by everyone in the fashion world including Kate Moss. Superdrug predicts this new tote will be the charity It Bag of 2007. As well as the essential tote, the collection includes a mini umbrella, flip flops and a nail file. All items in the collection come in a monochrome design and an emerald and fuchsia colourway, as well as a charm inspired chain design.
The collection will then be available in all 900+ Superdrug stores across the UK and Southern Ireland.
Gary Donoghue, director of fashion at Superdrug said: “The success of our first Prince’s Trust charity bag was amazing. We are confident that we can match that with this collection designed for us by Walé. Customers already know they can trust us to offer catwalk style at high street prices and this charity collection gives them real designer credibility.”
The Superdrug collection will help change young lives and contribute to the £1 million every week The Prince’s Trust needs to raise to continue its work.
The Walé Adeyemi collection for The Prince’s Trust
Available exclusively at Superdrug
Bags £4.99
Flip flops £2.99
Umbrella £7.99
Nail file £1.49