02.05.07
Peacocks Votes Manchester Most Fashionable in UK - unique new concept store to open in Arndale Centre
From tiny boutiques to huge department stores, Manchester is a Mecca for shoppers, and Peacocks is pleased to announce the opening of its first unique, new concept store in the Arndale Centre on Thursday 10th May. Peacocks recognises the city as one of the most fashion conscious in the UK, and that’s why they have chosen Manchester as the place to launch its ‘store of the future’ to bring its best ever summer high fashion ranges for women, men and children as well as 36 new jobs.
As part of its ambitious £21.5 million growth programme announced earlier this year, Peacocks is committed to improving the directional fashion mix and refocusing its credentials in key city centres, as well as giving stores a more fashionable face-lift. The Arndale Centre is a prime retail location in Manchester, with a high mix of fashion retailers and strong footfall, and is seen as the perfect location to launch the new concept, which emphasises the fashionability of Peacocks and the massive change in the brand that’s taken place over the last year.
Quirky oversized chandeliers, antique wardrobes and trunks, and gallery style graphics give an artisan feel to the new generation store, contrasting with the crisp white walls, modern lighting, high ceilings, and brushed metal and chrome fixtures; all of which make the 7,000 square foot space more contemporary than existing stores.
New fixtures including chrome scaffolding will be used in the men’s area, with rugged brick walls, car tyres, grey pearlised mannequins, rope and metal hooks; making a truly masculine area within the store. Womenswear retains its strong presence as you enter the store, with part walls wearing customised, distressed wallpaper, hanging chairs for high level displays and extravagant cream antique wardrobes. The final element will be earthy green pearlised mannequins displaying the latest high fashion looks, while children’s wear will appear in a scaffold tower supported by strong graphics taking elements from both the men’s and ladies' displays. The whole store is easy to navigate; with women's, men's, children's and footwear having their own clear identity.
Tim Bettley, Peacocks’ managing director said; “Manchester
is one of the top trendsetting cities in the UK and shoppers want the hottest
fashion must-haves at the best prices on the high street, that’s why
we’ve decided to launch our new concept store here.”