01.05.07
It’s a MAN’s world at Selfridges this Summer!
4th May – 21st June 2007
The concept of mixing high-end pieces with high-street bargains is no longer an exclusively feminine affair. With a newly expanded menswear department, Selfridges is the first department store to offer men a choice of labels as diverse as Topman to Lanvin.
To celebrate the new offer, Selfridges will stage its first ever men-only scheme, Shop Like A MAN, from the 4th May – 21st June. In another first, all of the product showcased in the windows will be available exclusively at Selfridges.
Working in collaboration with renowned-booksellers, Foyles, Selfridges will create a graphic window scheme including literary quotes from a host of well-know men.
In addition to the windows, the store will be stocking a selection of innovative products created especially for the scheme and a number of exclusive capsule collections from the likes of Topman, All Saints, Richard James and Kilgour.
Exclusive items will include 3 Comme des Garçons slogan t-shirts, Vivienne Westwood swimwear, through to patent Hi Kick Kickers, new Vans trainers and bags from Mulberry and Jas M B.
Exclusive Collections
Exclusivity and pre collection are buzzwords in men’s fashion this
season. Topman, All Saints and Full Circle have all created exclusive collections
for the Shop Like A MAN promotion.
Paul Smith, Y-3 and Unconditional will be previewing their AW 07 collections
for early birds ready to start planning their winter wardrobe. Expect more
exclusives from Levis, Farrah, Mulberry, Jas M B and Evisu.
The newly relaunched Helmut Lang line and Johan, the new diffusion line
from J Lindeberg will be available exclusively.
Slogan T- shirts
Get it off your chest!
Communication is a big theme this season - Foyles will be wrapping Selfridges’
windows with quotes from the most inspiring modern men. Preview Comme des
Garçons AW07 slogan tees and exclusive Katherine Hamnett designs
– both sure to get the message across. For those who like easy choices
when it comes to getting dressed in the morning, EveryDay of the Week T-shirts by new label, Weak, are the obvious choice.
Underwear and Swimwear
Taking centre stage in the exciting menswear expansion is the new underwear
department on the first floor of Selfridges Oxford Street.
Stocking iconic brands such as Calvin Klein and Derek Rose, alongside the likes of more recent and exclusive introductions Bjorn Borg (tennis ace undies), Aussiebum (achieve a sense of national pride in your underwear choice with a pair of Patriot pants – choose from 15 countries embossed on the waistband) and Ginch Gonch (think sexy cowboy), the department houses the largest selection of men’s underwear available at Selfridges, to date.
With over 25 labels, the department is the London destination for men’s underwear and loungewear.
The first men’s swimwear emporium to be open all year round is another Selfridges first. Highlights include Westwood’s first Swim collection for men, Speedo’s Comme Des Garçons line and following the success of the Patriot pant - designed to keeps things in-check and looking their best – uplifting trunks from Aussiebum follow the same winning formula.