Not the colour, but the cause, as ethical products become the most desirable items for fashionistas. Fair-trade products aren’t only for celebrities like Chris Martin and Gweneth Paltrow, as Peacocks launches its first ever organic range of cotton T-shirts and brings its own style of green fashion to the high street. The UK’s hottest value fashion retailer already sells over 100,000 T-shirts every week and from April this year will be doing its bit to help protect the environment when the new range lands in store.

Far from the hippy eco-activist stereotype, the range is all about casual
chic; smocked empire lines, double layered puff sleeves and gathered vests
create the perfect Prairie Girl look in a choice of ditsy florals, pretty
pink, cool cream, chocolate and navy, with a naturally low price tag of
£8.
With its best ever collection, no wonder Peacocks is the UK’s hottest
value fashion retailer. Are you prêt-a-Peacocks?