Waitrose & Partners Launches First Own Brand ‘Facon’

Waitrose & Partners has launched the first own label vegan bacon alternative. With demand for top quality vegan products ever-increasing, the retailer is pleased to offer another delicious solution for vegan customers.

Sales for the overall vegan category are up 35% compared to last year and specifically searches for vegan bacon on Waitrose.com have seen a 94% increase.

Made from seitan, these smoky streaky slices and pieces are great for a vegan fry-up or in an alternative facon sandwich.  They both have a rich, smoky and earthy flavour and have been cured in maple syrup to add a hint of sweetness.

Simona Cohen-Vida, Vegan Product Developer at Waitrose & Partners comments:
“Making delicious, innovative and great quality vegan products is a huge part of what we do. Our vegan bacon strips have been carefully smoked to get a deep rich flavour and the spices used with the seitan makes them perfect for frying. Try them in a sandwich with lashings of tomato sauce or pop them on top of your favourite vegan burger for the ultimate Friday night feast.”

Other new additions to the vegan range include a Mushroom & Roasted Garlic Ravioli to the range thanks to the increased demand. Vegan pasta searches on Waitrose.com are also up 59% compared to last year.

There will also be three new colourful ready meals: Vegetable Noodle LaksaGoan Vegetable Curry and a Roasted Butternut Squash & Vegetable Bowl


For further information please contact:
Claire Earley
T: 01344825793 M: 07764676379

Information and prices correct at time of release.  Waitrose customer enquiry number is 0800 188 884.

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