UK’s Fastest Growing Trade and DIY Supplier, Toolstation, Appoints ZPR, a Finn Partners Company, as its Communications Agency

ZPR, a FINN Partners company, is delighted to announce a new retained client has joined its growing portfolio of clients. Toolstation is one of Britain’s fastest growing and largest multi-channel retailers of tools, accessories and building supplies to trades, home improvers and self-builders. Founded in 2003, Toolstation has expanded rapidly with over 400 branches nationwide, providing over 20,000 trade essentials and top brands at competitive prices and top rated customer service.

The company is continuing with its commitment to a robust expansion plan set out at the start of the year with the opening of over 60 branches expected by the end of 2020, and have swiftly adapted to meet the new found e-commerce demand that emerged due to the pandemic with an improved click and collect service and delivery to site or home. Toolstation’s multi-channel offering across branches, online and a UK based Customer Contact centre is powered by industry-leading customer, warehousing and supply systems that will ensure the ambition of rapid growth is met whilst maintaining reliability, added service and value for trade and DIY customers.

Zaria Pinchbeck, Managing Partner Consumer EMEA for Finn Partners, comments; “This year more than any other we have all realised how important our homes are to us whether that’s through taking on more DIY projects ourselves or finally getting around to commissioning those bigger projects.  Toolstation has been there every step of the way to support the keen DIYer and the hardworking tradespeople of Britain so we are delighted to now be working with them at this time to bring more of the Toolstation story to life through a new programme of national, local community, digital and trade communication campaigns.”

Greg Richardson, Head of Marketing at  Toolstation comments, “Our mission is to give our trade and DIY customers the tools and supplies they need,, when they need them and as efficiently as possible, recognising the importance of both our digital offering and branch network. We are looking forward to working with ZPR to put PR at the heart of our wider brand communications as we look to continue to accelerate our plans for growth across the UK.”

The Toolstation account will be led by ZPR Associate Vice President Stacey Rose.

For queries and to arrange interviews please contact Stacey Rose, 0207 287 5006 or email