THE NEW FISH FINGER SANDWICH – AND IT’S VEGAN

 

2018 will likely be known as the year that veganism turned mainstream as more shoppers continue to adopt vegan, vegetarian and flexitarian diets.

Waitrose & Partners is introducing new products to its vegan range in January 2019, including a first to market vegan-friendly version of the classic fish finger. Inspired by the classic British dish, Waitrose & Partners Fish’less’Fingers are made from breaded seaweed tofu, with a crispy coating and subtle fish flavour.

When paired with the Waitrose 1 White Sourdough and the new Vegan Tartar Sauce, the Fish’less’Fingers make for the perfect comfort sandwich. Made from silken tofu, gherkins, capers, lemon and parsley – the own brand tartare sauce is perfectly ‘creamy’, vegan-friendly and another first-to-market.

The appetite for vegan food continues to grow with Waitrose & Partners reporting that sales of its new vegan party food range are up 20% since its launch in October.

Chloe Graves, Chilled Vegan & Vegetarian Buyer at Waitrose & Partners says, “After the successful launch of our new vegan and vegetarian range in October 2018 we’ve been working to see what other interesting dishes and products we can add to the range. The Fish’less Fingers are a great vegan alternative to a much-loved food which we hope our customers will love.’

Waitrose & Partners Fish’less Fingers are available nationwide and online on an introductory offer of £3.19 and will then be £3.99 from the 30th January. The Waitrose & Partners Vegan Tartare Style Sauce is also on an introductory offer of £1.59 and will then be £1.99 from the 30th January.

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