The Mood of Consumer Journalism during COVID-19 – Media Pulse Survey

Throughout the current COVID-19 climate, we have been in regular communication with our consumer media contacts to ensure that we continue to build a strong relationship and offer our resources through these strenuous times, as well as make certain our work remains relevant and appropriate whilst the hard news agenda is wall to wall COVID.

We have therefore created a media survey in order to get a sense of the mood of consumer journalists during this period. The third instalment of our Media Pulse Survey can be found below.

A couple of key highlights include that after the crisis is over 52% are more likely to feature brands that helped them out during the crisis as well as those who helped the wider community and 58% are taking more story leads from social media channels.