The Halfords Christmas Breakfast with Victoria Pendleton
On the 3rd October, the Halfords team held a drop-in breakfast for Halfords and Olympian Victoria Pendleton CBE to celebrate her new collection of bikes and cycling accessories and the latest bikes, scooters and e-scooters from Halfords.
The event took place at The Haymarket Hotel in Central London and high-profile journalists, influencers and stakeholders attended. Attendees arrived for drinks and vegan breakfast canapes throughout the morning, while Halfords’ experts and Victoria were on hand to chat through and demonstrate the products ahead of the all-important Christmas period.
During the morning we also held a photocall with Victoria on the mini-me trend for her bikes which landed in The Evening Standard and in The Times. Victoria also lent her voice for support for a subsidy for e-bikes which featured in The Sun and Daily Star.
With over 40 Instagram Stories and a reach of 900k across social media, it is fair to say that it was successful from a social point of view too.
Guests left with a Halfords gift card and the latest Christmas lookbook. It was a fantastic event and thoroughly enjoyed by all.