Superdrug’s Little Vegan Pop Up Launch Event

On 20th March, we hosted a launch event to celebrate the opening of Superdrug’s first ever pop up shop: Little Vegan Pop Up.

The Little Vegan Pop Up Shop will open for three months from 21st March until 10th June at Boxpark in Shoreditch and offer customers vegan options from every area of the store.

A selection of key influencers, trade and beauty press were invited to view the unit for the first time and shop their favourite vegan items with a £20 gift card. We also had vegan celebrity Tiffany Watson attend to preview the unit.

For the past few years Superdrug has been focusing on changing formulations to be able to offer its biggest ever range of products which are suitable for vegans.  This is in addition to its B. collection which was launched to be the first high street brand offer a complete range of vegan and cruelty free makeup, skincare, grooming and beauty accessories.

To celebrate the B. Makeup and Skincare brand area in the unit, we also hosted a vegan B. Beauty breakfast for beauty influencers heroing the great selection of vegan products on offer.