SUPERDRUG THREADS ITS FIFTEEN MILLIONTH BROW

– as it announces plans to have 400 Brow & Lash Bars open by 2020 –

Superdrug has today announced it plans to have 400 Brow & lash Bars open across the UK and Ireland by 2020.  The retailer’s menu of slick, professional treatments at purse-friendly prices has grown from strength to strength since the first Brow & Lash Bar opened its doors in 2012 and there are now 330 across the country.

Last month saw the launch of the latest outpost, at the Forestside store in Belfast. The expansion in services comes from new stores opening and adding beauty treatments to existing stores.  To date, Superdrug’s brow experts have threaded over 15 million brows up and down the country, in stores from Inverness to Newquay and are aiming to thread over six million in 2019, more than any other year since launch.

This month sees the arrival of Express Lash Extensions to the menu of services, newly available at 20 Brow & Lash Bars around the UK and Ireland. According to the Guild of Professional Beauty Therapists, lash services are now the second most popular service in salons after nails, with almost nine million carried out around the country in 2017. As Superdrug continues to respond to customers’ demand for the latest beauty services on their high street at affordable prices, the service will offer customers a choice of three different lash styles – including natural and dramatic looks – with the semi-permanent application lasting for up to 10 days and prices starting from £25.

Superdrug’s Beauty Services have reinvigorated the high street’s beauty offering, with response to customer demand seeing new Beauty Studios opening around the country bringing together lashes, nails, bronzing, waxing and hair styling. Further new services making their debut this spring include gel nail extensions and henna brow tinting.

Jerry Walkling, Superdrug Sales Operations Director, comments; “We know our customers visit for our brilliant health and beauty buys, but the addition of even more services offers them an unrivalled retail experience.”

“The high street is changing and it’s no longer enough to just offer customers a traditional retail experience. The expansion of our Beauty Services to more stores offers customers easy, affordable ways to get the latest looks and keeps beauty lovers on our high streets, in our shopping centres and retail parks.”

Currently Superdrug offers Brow & Lash Bars in 330 stores, Nail Bars in 108 stores, Piercing in 80, Waxing in six and Tanning in three, as well as hair salon services in four and Barbershop in three.  The next Brow & Lash Bar to open is Dulwich in London.

The new Express Lash Extensions will be available in the following stores:

Arklow

Bangor

Barnstaple

Basildon Mayflowers

Biggleswade

Bradford Broadway

Dover St James

Ellesmere Port Coliseum

Hull Anlaby Retail Park

Ipswich Tavern Street

Leicester Fosse Park

Liverpool Edge Lane Retail Park

Newry Buttercrane

Selly Oak

Sheffield St James Retail Park

Taunton

Weymouth

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For further information please contact the Superdrug press office at ZPR on 020 7287 5006 or email superdrug@z-pr.com