Summer scents in the sun

With summer just around the corner, it’s time to update your perfume wardrobe. Whether you’re planning to enjoy a British summer or jet-set to a sunnier climate, Rebecca Richmond, Perfume Expert at The Perfume Shop is on hand with hints and tips for how to get the most out of your fragrances.

 

Layer it up

Layering scents is a great way to create a bespoke and personalised fragrance and this can be as easy as incorporating a scented moisturiser or body oil into your morning routine or spritzing a hair mist.

Rebecca says, “Each fragrance family has different characteristics and by wearing more than one perfume at the same time you can create your own tailored scent. Notes including mint, basil, orange blossom and zingy citrus are synonymous with summer and are the perfect ingredients to layer on top of each other.’

Make your scent last longer

Spritzing your scent on alternative areas of your body can make it last longer in the summer months. Rebecca says, “In summer, the heat can make your perfume evaporate more quicker, so I would recommend spraying your favourite scent on your elbows, behind your knees and even on your belly button, this will help prevent it lifting off your skin quickly because they tend to be areas sheltered from direct sunlight.”

Bonus tip: Make sure you are wearing the right formulation. Rebecca says, “Depending on how long you need or want the scent to last for and when you will be wearing it will depend on whether you should opt for an EDT or EDP. Warmer weather and higher body temperatures slightly increase the rate at which the scent develops and diffuses.’

Eau de Toilette last for around four hours, the contain a smaller amount of essential oils which means the scent is lighter and doesn’t have an overpowering aroma which is great for wearing in hot weather. Eau de Parfum on the other hand provides a richer and deeper scent lasting for around 6 hours, these are perfect for those who are out an about all day and want a perfume with longevity.

Don’t keep your bottle in the sun

The way you store your bottles can have a significant impact on the scent during summer. Leaving your fragrance in a bright, humid place will cause notes to break down and gradually it will start to affect the smell. Rebecca recommends storing your favourite scents in a dry, cool place (even in the fridge) for a cool and fresh application.

Apply perfume in a different way

The way we apply perfume is evolving and has opened up a new era for the senses. Style, size and location of application are top of the agenda for new formats as customers continue to question; why just spritz when you can brush or draw perfume on your skin too?

The Perfume Shop has also seen a huge increase in customers using fragrances on their hair with the new innovation of Hair Mists. “Now you can spritz your everyday perfume on your hair ends after washing when wet to release your favourite aroma’ says Rebecca. ‘With hair providing a larger surface for your perfume to cling to, spray at the nape of your neck, on your hairline and on the midsection of your head for a longer-lasting scent in the sun.’

Last year also saw the launch of Thierry Mugler perfume pens in signature scents Alien, Angel and Aura which took the beauty industry by storm by selling out just one month after launching. Rebecca says, “The perfume pens are the perfect to take on holiday with you, especially if you’re on the go. They’re great for adding a base layer, or top up of Mugler’s iconic scents throughout the day.” Another great addition to your handbag this summer is the YSL Black Opium which is perfect for precise touch-ups and perfuming on the go.

Moisturise, Moisturise, Moisturise

If you want your perfume to last even longer then apply moisturiser. Moisturiser acts as a great tool for making perfume stick. “Showering hydrates the skin, which helps boost the scent and once you’ve moisturised, it  creates a great base for your fragrance, similarly to the same way a primer creates a great base for your foundation” says Rebecca.

Don’t overspray or rub wrists together

Because heat amplifies scents, you want to choose a fragrance that is light and crisp for the summer months. We’re all guilty of spraying excessively when we love a particular scent but sometimes in summer, less is more.

Rebecca also suggests not rubbing your wrists together after spraying as it affects the scent. She says, “The friction and heat can affect the top and middle notes causing florals to lose their crispness. It also it mixes the perfume vigorously with your natural oils, which can change the way it smells so it’s best to just simply spray and let the scent sink into your skin.”

If you need any additional hints, tips or would like to speak to a perfume expert, just get in touch!

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