SCENT WITH RECYCLING LOVE

The Perfume Shop announces perfume bottle recycling scheme

As a nation Britain is getting better at recycling, with steps being put in place to meet the target of 50 per cent of household waste recycled by 2020.

But recycling is a game of two halves, while we are all getting better about recycling paper and household glass bottles, there are still items in the home which are not able to be picked up in normal household collections.

The Perfume Shop is launching a new service to take a little of the recycling burden, and reward customers who take the trouble to bring in their empty bottles. Perfume bottles cannot be recycled as part of normal household services as they need cleaning, and the metal elements taking apart and recycled separately.

Perfume lovers can now come into any branch of The Perfume Shop and hand over perfume bottles to be recycled by the team, these can be fragrances bought from any retailer. And in return they will receive a voucher for ten per cent off their next perfume purchase.

All bottles which are returned will be sent to specialist recycling experts to deep clean and recycle all the elements, with the glass being reused.

Cathy Newman, The Perfume Shop Customer & Marketing Director said “Everyone is taking recycling more and more seriously but our customers told us that they’d been told that they weren’t able to recycle empty perfume bottles which is why we have created this new service. We are delighted to be leading the way in recycling luxury perfume bottles.”

In addition to recycling The Perfume Shop is encouraging brands to look at refillable bottles and other more sustainable options. Thierry Mugler has championed refills and The Perfume Shop offers refills in the brand’s most popular perfumes including Angel and Alien. Hermes also offers a wide range of refills, while later this year Lancome will launch its first refills.

This is the latest in The Perfume Shop’s steps to become more sustainable, it has eliminated plastic bags from stores, saving seven million bags from entering the UK market each year. Customers will now be offered a premium paper gift bag.

The retailer has also made the decision to no longer produce plastic Rewards Club members’ cards, asking customers to use the APP instead to find their points total and discover special personalised offers. And if customers would like a Rewards Club card for their wallet they will be offered a new cardboard version instead which will be introduced to stores later this summer.

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