PERSONALISED ADVENTS SOAR AT HOBBYCRAFT
Hobbycraft reveals that personalised advents are this year’s hottest trend for Christmas, with sales up 53% compared to 2017.
Gone are the days that a chocolate filled advent calendar to gift to friends and family would do. Now it’s all about creating a personalised advent which can be kept forever and filled with luxury treats for each day leading up to Christmas.
The trend for high end advent calendars began in the beauty industry in 2010 as brands such as Selfridges and Space NK launched luxury advents for beauty buffs to enjoy ahead of Christmas. With each day filled with a luxury gift, this new trend has now gone main stream with Superdrug and Boots selling a range of luxury advents this year too.
Those looking to really impress at Christmas are now heading to Hobbycraft to make their own personalised advents. Attendance of Hobbycraft’s advent workshops were up 6% compared to last year, proving the increased demand that there is for learning how to create a stunning advent. Workshop attendees were given a wooden advent tree to decorate any way they want, along with all the materials needed to make the calendar their own – this included glue guns and a selection of paints, all for just £15.
A Hobbycraft spokesperson says; “A luxury advent is the must-have Christmas trend this year and what better way to show people that you care than by creating a personalised one? Whether it’s one of our Gingerbread Advents for £25 or one of our stocking garlands for just £5, we have a range of advents to ensure it’s handmade, no matter how much time you have.”