Online Marketplace Fruugo Helps to Keep Retailers Trading

–  Fruugo introduces Courier Network Status Dashboard and summary of European VAT holidays –

To help retailers navigate through these unprecedented times and continue to trade, international online marketplace Fruugo has developed a new courier dashboard – tracking the status of couriers across the globe – and summarised the variety of schemes launched by European governments that retailers can take advantage of in the current climate.

As part of its new developments, Fruugo has launched its Courier Network Status Dashboard which provides a single location to view the operational status of the top global couriers in over 40 countries. The tracker shows where there are delays and/or restrictions and aims to help retailers guide their customers and continue to provide essential products in these challenging times. With the ever-changing nature of the crisis, Fruugo is continually monitoring the latest releases from governments and logistics providers to ensure its sellers stay up to date on movements.

Also part of the global marketplaces continued efforts to help retailers weather the COVID-19 storm, the online marketplace has worked with Taxmen, a specialist in tax and legal services for the e-commerce sector, to develop of a summary of VAT Breaks/Holidays across Europe.

As the current state of the economy has meant that many retailers are struggling to meet the tax obligations imposed on them by distance selling regulations of other countries, many European countries have recognised the struggle and are deferring VAT payments. These terms differ across Europe, therefore Fruugo’s summary aims to help sellers affected by VAT declarations and payments by offering an overview of the different initiatives country-by-country to see which they can take advantage of.

With many countries across the globe on lockdown, retailers are experiencing unprecedented pressure on their online operations. These new initiatives are some of the ways Fruugo – who connects retailers with over four billion customers in over 40 countries – aims to help retailers navigate through this time. Included as part of the new COVID-19 section on its Retailer Support site, the section is dedicated to sharing information on some of the pressing issues sellers are facing.

Tony Preedy, CCO at Fruugo, comments: “During this global crisis, we want to help as many businesses continue to trade as possible. We know how important it is for retailers to know and understand what is going on in the markets they trade in.

“Through the dedicated COVID-19 section on our Retailer Support site, which includes the development of new tools such as the Courier Network Status Dashboard and the summary of VAT Breaks/Holidays across Europe, we aim to provide our sellers with valuable sources of information and keep them well informed.”

Fruugo continues to do what it can to make it easier for retailers to reach shoppers worldwide and help to keep them trading in this time of crisis. These new developments follow the announcement that Fruugo is waiving its joining fee and offering a free marketing boost to new sellers** that come on board in the next month, and announcing its expansion into fourteen new countries***.



** To take advantage of these new seller benefits, retailers must be professional sellers and meet some basic e-Commerce capability criteria. More information about Fruugo and the qualification criteria for retailers can be found at

*** The added countries are China, Czechia, Greece, Hungary, India, Israel, Malaysia, Philippines, Romania, Saudi Arabia, Singapore, Slovakia, Turkey and the United Arab Emirate

For further information please contact or 020 7287 5006


Fruugo’s mission is to help retailers everywhere to sell to customers everywhere. Fruugo operates a technology platform that retailers can use to reach over four billion potential customers in over 46 countries.

With one simple data connection to Fruugo, retailers access an unlimited growth opportunity. Not only does Fruugo take care of all language, currency, sales tax and localisation requirements, Fruugo also uses its advanced data science capability to drive in market shoppers directly to retailers’ products. All the retailer has to do is ship products directly to customers. Fruugo says, “if you can ship it, we can sell it for you to customers all over the world”.

Fruugo is a multi-award winning company, recognised as one of the UK’s fastest growing technology companies by both Sunday Times ‘Tech Track’ and Deloitte’s ‘Fast 50’ with UK offices in Cumbria and the West Midlands, and in Finland. More details at