Online Marketplace Fruugo Appoints ZPR, a Finn Partners Company, as Its Communications Agency

ZPR, a FINN Partners company, is delighted to announce a new retained client has joined its growing list of e-commerce clients. Fruugo is a global online marketplace that connects retailers with over four billion potential customers in over 46 countries.

Since it was founded in 2006, Fruugo has grown rapidly to become a unique, fully localised global marketplace with sites in 46 countries. Headquartered in Ulverston, Cumbria, Fruugo provides retailers with a simple way of achieving significant sales growth by giving them access to a global audience for their products.

Recent changes to the global economy have significantly accelerated Fruugo’s growth and proved the power of its business model. With ecommerce sales being the driving force behind the global economy over the past couple of months, Fruugo has offered retailers a great solution for them to quickly adapt to the changing landscape – helping them acquire a greater digital presence and keep trading. In addition to simplifying cross-border selling for European, Australian & American businesses, Fruugo has recently expanded into a number of new markets, including services for Turkish, Arabian and Chinese retailers.

ZPR, a FINN Partners company, has been appointed for Fruugo’s first ever PR push to build its media and social corporate reputation within the corporate, trade and retail sectors.

Zaria Pinchbeck, Managing Partner Consumer EMEA for ZPR, a FINN Partners company, comments; “Fruugo is working closely with its retailers to help them to re-engineer their e-commerce businesses and adapt quickly as customers change their shopping habits and put more and more retail spend online. We’re excited to be part of this growth and for the opportunity to work with such a digitally savvy fast-growing tech business.”

Tony Preedy, Chief Commercial Officer of Fruugo comments, “There has been an accelerated shift to eCommerce in recent months and retailers have had to act quickly. As a global online marketplace, we simplify cross-border selling and help retailers achieve global sales. At a time when new sources of revenue are vital for retailers’ survival, we’re excited to be working with ZPR, a Finn Partners Company to raise awareness of Fruugo and attract more retailers to our platform.”

The Fruugo account will be led by ZPR, a FINN Partners company, Associate Vice President Claudia Dalton.

For queries and to arrange interviews please contact Claudia Dalton, 0207 287 5006 or email fruugo@z-pr.com.

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