In response to the ongoing conversations about ageism and lack of diversity on Love Island this year, we recreated the promo shots with some of the previous contestants mums wearing JD Williams.  The resulting shots prove the women look fabulous in their swimwear whatever their age and size!

The contestants mums that took part in the shoot include Marcels Mum, Corletta Somerville, 63, Olivia Buckland’s mum Sarah Allens mum, 51 and Amber Davies mum Sue Davis, 51.

The images were sold in alongside a press release which included quotes from each ‘Love Island mum’ on their attitude towards bikini body confidence in their Midster years. The images were sold into press and quickly went viral on the Mail Online, becoming one of their top 5 stories.