We were delighted to launch The Perfume Store’s new concept store in Meadowhall, Sheffield this week. The team invited local media, bloggers and influencers for a preview evening to experience some of the special things about the store.

Guests loved playing with the interactive areas such as a central play table with scented sensors, VR headset, a Pimp My Perfume creative zone and the opportunity to print messages on ribbons and images on wrapping paper. Add to this the store team’s passion and expertise for perfume and it’s an outstanding place for everyone to shop for their favourite scent, or discover something new. As well as offering additional services and opportunities to try new scents the store design is beautiful with a show-stopping chandelier incorporating perfume bottles!

The next morning the first customers were offered goody bags and images were taken to share with local press – we’d worked closely with our influencer contacts and the local centre marketing team so unsurprisingly there was a large queue for the grand opening. It was great to get feedback on the store design and new wave of interactivity, and meet some of the Sheffield influencers we’ve worked with for years but never met in person! Look out for elements of the new design coming to The Perfume Shop stores near you in the future.