LADBROKES: JODIE KIDD PAYS TRIBUTE TO QUEEN’S HAT
We worked with society milliner Ilda Di Vico to design the hat and it took several weeks to create by hand. The hat, designed in the shape of a crown, was adorned with a series of mini hats, each of which represents one of the colours the Queen could wear to the races and included odds on the most likely colours.
We held a photocall early in the morning so that we could pitch the photos and stories in time to secure strong coverage. Coverage was achieved on Sky Sports News, ITV Racing, Mail Online (twice) and the Express Online (three times).