LADBROKES: JODIE KIDD PAYS TRIBUTE TO QUEEN’S HAT

ZPR joined supermodel Jodie Kidd and Ladbrokes at the first day of Royal Ascot. Jodie led the glamour stakes in a beautifully designed hat to celebrate one of the most popular bets placed by race-goers during Royal Ascot – on the colour of the Queen’s hat. 

We worked with society milliner Ilda Di Vico to design the hat and it took several weeks to create by hand. The hat, designed in the shape of a crown, was adorned with a series of mini hats, each of which represents one of the colours the Queen could wear to the races and included odds on the most likely colours.

We held a photocall early in the morning so that we could pitch the photos and stories in time to secure strong coverage. Coverage was achieved on Sky Sports News, ITV Racing, Mail Online (twice) and the Express Online (three times).