KEEPING UP WITH THE HUMES’
-Sales of Easter decorations soar at Hobbycraft-
As Easter continues to get ever closer, parents across the UK are preparing by decorating their homes with Easter-themed crackers, cards and trees and creating beautiful, bespoke bonnets for their little ones.
Celebrities are even getting involved with TV presenter and mum of two, Rochelle Humes taking to Instagram and admitting to running to Hobbycraft for embellishments for the Magical Easter Garden bonnet she created for her five-year-olds’ School Easter Bonnet Parade.
The notion of decorating for Easter was adopted from the US a number of years ago and the trend shows no sign of abating as Hobbycraft, the UK’s leading arts and crafts retailer.
This year, Hobbycraft has reported a rise in Easter bonnets with the search term being up 110% on Google Trends. Make Your Own Bonnet Kit has also received the largest increase in impressions with consumers clicking on the item from the Google search page, despite it being sold out.