JEWLR – The One and Only Collection Launch
We launched Jewlr’s first luxury ring collection with a walk in breakfast event at the Rosewood hotel in central London. Jewlr hosted the event on the morning of 9th November for over 20 key members of fashion and specialist press. Jewlr’s CEO Tony Davis was also on hand to answer questions.
The One and Only Signature collection which launched in the UK on the morning of the event, comprises of 6 unique engagement ring styles. Each ring is created from 3 parts which can be chosen by the customer according to colour and carat of metal and style, resulting in a unique mixed metal look. The diamond can also be chose according to weight and shape, offering a ring totally unique to the customer. This unique selection process results in producing 99 different ring styles, all completed with personal engraving.The collection was displayed on a combination of plinths and glass cases allowing guests to touch and handle the rings close up.
Other collections on show included another new engagement ring collection – the Cluster collection and Jewlr’s classic collection, including their name, trends and men’s categories.
Guest viewed the collections whilst snacking on breakfast canapes and sipping breakfast juices and teas. A special guest appearance was made by Tiffany Watson of Made in Chelsea, who supported the event on her social media.