JD Williams launch their first Midster Model Search

ZPR helped JD Williams launch their first Midster Model Search in April, in partnership with leading agency Models One.

JD Williams launched the search off the back off recent research revealed a nation of women feeling ignored by the fashion and advertising industries. 79 per cent of women aged 45+ claiming that British brands and retailers aren’t using enough ‘Midster’ women in their advertising.

In light of the results, online retailer JD Williams is launching a ‘Midster Model Search’ to find two unsigned older models who will star in the brand’s future advertising and PR campaigns. The two winner will be decided by a panel of expert industry insiders including Jan De Villenueve, celebrity photographer Nicky Johnston and Models One.

A shortlist will be invited to a final in London in July to appear in front of the judging panel, with the winners becoming the new faces of JD Williams’ SS19 advertising and PR campaigns, in addition to receiving £1,000 to be spent with jdwilliams.co.uk and an introduction to Europe’s largest model agency, Models 1.

In order to enter the JD Williams Midster Model search, all entrants need to do is upload an image of themselves to Instagram using the hashtag #JDWMidsterModel, or by emailing press.office@nbrown.co.uk. Friends and family can also nominate the Midster woman in their life in the same way.