HOBBYCRAFT CHRISTMAS SALES SOAR AS CUSTOMERS OPT FOR ECO ALTERNATIVES
Research highlights that each year around 114,000 tonnes of plastic packaging waste is generated during the festive period, identifying plastic advent calendar trays and other festive favourites as the main culprits and Hobbycraft has seen sales surge as customer look for eco-alternatives.
Since the launch of its Christmas range in September, Hobbycraft has seen an increased demand for its Christmas collection, which is up 13% compared to last year.
As consumers look for eco-alternatives, and shun the plastic found in crackers, the UK’s largest arts and crafts retailer has seen sales of its Decorate Your Own Kraft Brown Fillable Crackers increase by 7%. Sold as a kit containing only paper hats, jokes and cracker snaps, they can be personalised and filled with plastic-free and bespoke prizes.
Gift wrap is also having a green makeover with shoppers favouring brown kraft paper to pre-made foil and glitter finishes. Sales of the paper are up 69% compared to last year and searches for ‘brown paper’ on the retailer’s website are also up 47%. While the demand for biodegradable glitter continues, with searches on the retailers website up by 52%, suggesting that consumers are investing in the components to make their own environmentally friendly gift wrap.
Demand from ceramic decorations has increased in recent years, and the retailer has expanded their range to meet consumer demand. This year sales of blank ceramic decorations is up by 54% while ceramic bauble sales have increased by 41%.
Advent calendars are proving popular amongst those seeking alternative ways to countdown to Christmas, with sales of wooden advent calendars increasing since last year. The wooden advent calendars can personalised, decorated and reused year after year, with the numbered drawers filled with a gift of choice.
Google searches further support the growing interest of an ‘eco-friendly’ Christmas . Since the end of September key search terms such as ‘Eco Friendly Christmas Crackers’, ‘Eco Friendly Christmas Gifts’, ‘Sustainable Gifts’ and ‘Sustainable Décor’ being searched over 7,000 times per month.
Katherine Paterson, Customer Director at Hobbycraft comments: “We have seen a huge increase in the demand for decorations that can be reused every year as customers are becoming increasingly aware of waste and are looking for ways to reduce waste and find alternative plastic-free solutions. The personalisation phenomenon also continues, and this year more of our customers will be making their Christmas decorations and reusing them year after year.”
As a conscious retailer, Hobbycraft is proactively working towards reducing the use of single use plastics in products and packaging by 2021, and 50% of the 2019 Christmas range is currently retailing without packaging. Bio-degradable glitter is now available in all stores and all gift wrap can be recycled.
Notes to editors
Hobbycraft sells more than 35,000 arts and crafts products for hundreds of creative activities, from art, baking, home craft, jewellery making, knitting, sewing, kids’ crafts and model making, to accessories for weddings, celebrations and much more.
For more information visit www.hobbycraft.co.uk
For more information please contact:
The Hobbycraft Press Office
Tel: 020 7287 5006